Khloé Kardashian Addresses Speculation About a Change in Her Current Role at Her Brand Good American
Khloé Kardashian Addresses Speculation About a Change in Her Current Role at Her Brand Good American
Charna FlamWed, March 4, 2026 at 10:41 PM UTC
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Khloe Kardashian on "Khloe in Wonder Land" podcast on March 4, 2026Credit: Khloe Kardashian/YouTube -
Khloé Kardashian began her March 4 Khloé in Wonder Land "Ask Me Anything" by addressing speculation about her role within Good American
The TV personality confirmed that she's the brand's co-founder and owner
Kardashian co-founded the all-inclusive clothing company with co-owner Emma Grede
Khloé Kardashian is still a part of her brand Good American.
On Wednesday, March 4, the reality TV personality posted an "Ask Me Anything" on her podcast Khloé in Wonder Land and answered fans' questions, including clarifications on Kardashian's business ventures.
A user asked what her current role is at the clothing company, and Kardashian, 41, said, "I’m still co-founder and owner."
“At first, I think you really want to help build the brand as much as you can, and we’ve definitely done that," she said. "But Good American is doing so well, and Good American is strong enough and stable enough to sustain on its own.”
She concluded her answer, reaffirming listeners, “But I am still very much co-founder and owner of the brand.”
Khloe Kardashian and Emma Grede on October 18, 2016 in Los Angeles, California.Credit: Jeffrey Mayer/WireImage
The question comes amid fan speculation that she was taking a step back from her company. Fans shared their thoughts on various Reddit threads, theorizing that Kardashian is investing more of her time with her other brands, such as her popcorn company, Khloud.
Good American hit the marketplace in 2016, when Kardashian and co-founder Emma Grede were looking to create a denim company with empowering designs and focused on inclusivity. Kardashian told Harper's Bazaar in 2016 that the two co-founders "wanted jeans that can fit real women—and we really feel like this has been lacking in the market."
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"I'm very proud of the message Emma and I are trying to get out into the world and we really hope that it transcends into making women feel empowered in their own skin and knowing that there's a line that's going to give you all these trends," she said.
Years after the launch, Grede opened up to PEOPLE about one of the big reasons the brands became so successful. She explained that the industry only delivered products to a massive portion of the female population that was being underserved.
"The fashion business only catered to small women or a small segment of the plus-size market. But 64 percent of women are above a size 12. So we reasoned, if you're going to make products for everyone, you're going to have more customers."
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"There were women who weren't quite plus and were at the tail end of the offered sizes," she said, noting that Good American's Size 15 jeans are one of its best-selling.
Grede, 43, said, "At the end of the day, what we've really done with those brands is make them for as many people as possible, and with real lasting power."
on People
Source: “AOL Entertainment”
