FIFA, Pop Mart team up to create new Labubu collection. See dolls.
FIFA, Pop Mart team up to create new Labubu collection. See dolls.
Julia Gomez, USA TODAYFri, March 27, 2026 at 9:07 AM UTC
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Pop Mart, the official retailer of Labubu blind boxes and products, has teamed up with FIFA to celebrate the 2026 World Cup with a new Labubu collection.
The Monsters × FIFA Series collection will feature a vinyl plush doll, a vinyl doll pendant blind box, a bottle-opener fridge magnet blind box and more, according to Pop Mart.
The new soccer-inspired Labubu products will drop online on Pop Mart's website on Thursday, April 2, at 10 p.m. ET, and be available in stores on Friday, April 3.
The announcement comes after Pop Mart revealed it has teamed up with Sony Pictures Entertainment to bring Labubu to life in a live-action and CGI hybrid film.
Pop Mart also released the Labubu x Sanrio Characters Series, featuring Labubu vinyl plush pendants dressed as Sanrio characters Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco and Pompompurin.
Labubus, which look like monsters with big eyes, sharp teeth and fur, went viral in 2025, appearing on backpacks, purses and other bags all over social media. The dolls became so popular that they would sell out within minutes whenever Pop Mart restocked its website and TikTok shop.
Hello Kitty-themed Labubus: See the new dolls.
When does the Monsters × FIFA Series go on sale?
The new Labubu collection will go on sale on Pop Mart's website on Thursday, April 2, at 10 p.m. ET, and be available in stores nationwide on Friday, April 3.
To find a Pop Mart location near you, use the toy company's store locator.
Labubu and FIFA have teamed up to create a new soccer-inspired collection.How much will the Monsters × FIFA Labubu cost?
The Labubu vinyl doll pendant blind box, which hangs from a lanyard and includes a plush pendant with a zipper pouch, will cost $32.99, according to a Pop Mart news release emailed to USA TODAY. The larger vinyl plush doll, wearing professional match gear and soccer boots, while holding a FIFA World Cup trophy, will cost $149.99.
Other products from the collection will range in price from $12.99 to $29.99.
The new blind box will include a Labubu vinyl plush pendant with a lanyard.What is a Labubu?
A Labubu is a doll resembling a monster, featuring a large head, sharp teeth and prominent eyes. The Labubu keychains everyone is obsessed with are furry and come in different colors, shapes and sizes.
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Pop Mart has sold small Labubus, some shaped like shrimp tempura, some carrying Coke products, others dressed as pumpkins, and more.
Most Labubu dolls come in blind boxes, meaning buyers take a risk and won’t know which Labubu they have until they open their box. They come in a variety of colors and designs.
Some people might say the doll looks a bit scary, while others think it’s downright adorable.
The doll was designed by Hong Kong artist Kasing Lung around 10 years ago, according to Business Insider.
But today, Labubus are sold worldwide by Beijing-based toy maker Pop Mart as part of their “The Monsters” line.
Labubus made popular by celebrities
Olivia Attwood, Simone Biles and others joined in on the 2025 Labubu craze, contributing to its popularity.
Lisa from BLACKPINK's obsession with Labubus was also documented in a 2024 Vanity Fair interview.
During the interview, the K-pop star confessed her "secret obsession" was blind boxes from Pop Mart.
Rihanna and Dua Lipa have also been seen with Labubus, which helped boost the toy's popularity, Emily Brough, head of licensing for Pop Mart North America, previously told USA TODAY in a statement.
Contributing: Greta Cross, USA TODAY
Julia Gomez is a Trending reporter for USA TODAY and covers popular toys, scientific studies, natural disasters, holidays, and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at jgomez@gannett.com.
This article originally appeared on USA TODAY: Labubu gets sporty as FIFA, Pop Mart team up for new collection
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